Empowering the Czech Citizen: CEZ Distribuce Transforms the “Proud” App through ECLIPSE DIGITAL
Through the ECLIPSE DIGITAL project, CEZ Distribuce is evolving its “Proud” mobile application into a cutting-edge platform for next-generation digital energy services. This evolution represents a strategic step toward implementing the Common European Reference Framework (CERF), placing the consumer at the very heart of the European energy transition.
A Proven Digital Channel
Today, the Proud application is already a vital tool, used by more than 220,000 customers and generating over 190,000 interactions every month. With a potential reach covering more than 3.8 million connection points in the Northern and Western regions of the Czech Republic, Proud offers a massive opportunity to bring ECLIPSE DIGITAL innovations directly to homes and businesses.
CERF Innovations in the Palm of Your Hand
As the lead partner for Demo #11, CEZ Distribuce is integrating several key CERF-based functionalities designed to help users better understand and manage their energy consumption:
- Personalised Tariff Recommendations (UC CZ 1.1): Utilizing advanced algorithms, the app analyzes a household’s appliances to instantly suggest the most advantageous distribution tariff, notifying users of immediate potential savings.
- Consumption Prediction (UC CZ 3.1): Users can view energy forecasts based on historical data and meteorological conditions, allowing them to optimize their consumption before the next peak or heatwave.
- Advanced Data Visualization (UC CZ 3.2): The app provides intuitive graphs with measurements in 15-minute intervals, helping users identify trends and patterns in real-time.
- Gamification for Sustainability (UC CZ 2.1): To drive engagement, the system introduces challenges where users can earn “Achievement Badges” and rewards for meeting CO2 reduction and energy efficiency goals.
- Disaster and Emergency Notifications (UC CZ 4.1): In the event of power outages caused by natural disasters, the app sends immediate push notifications regarding the status and estimated resolution of the incident.
The Power of Data and European Collaboration
One of the most significant findings so far is the intense customer interest in services related to accessing and visualizing energy data. By presenting information in a simple and meaningful way, CEZ Distribuce is successfully driving digital adoption and active customer engagement.
This initiative is supported by a robust technical infrastructure that connects CEZ’s SAP ERP system with the Electricity Data Center (EDC), the Czech hub for electricity sharing data, ensuring data sovereignty, transparency, and near real-time analytics.
Conclusion: A Future-Ready Experience
By combining direct customer feedback, smart meter data, and cross-European collaboration, ECLIPSE DIGITAL is helping CEZ Distribuce create a more personalized and transparent customer experience. This pilot not only empowers Czech citizens but also contributes to the wider digital transformation of the European energy sector through a unified European Energy Data Space.
